On 5 September 2025, the South African Revenue Service (“SARS”) released a media statement reminding social media influencers of their obligation “to declare income earned from brand collaboration, sponsored content, and affiliate marketing, whether they have been paid in cash, products, or services.” In this edition of Business Law Focus, host Evan Pickworth interviews Megan Landers, Senior Manager, at specialist tax firm AJM, to unpack what this means for those getting paid to post.