Business Day Spotlight

The use of data to to improve customer experiences, a means to push up sales and other business outcomes, is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Tammy Wilson-Schultz, chief strategy officer at Wavemaker SA Wilson-Schultz highlights Wavemaker’s business model; the trend of data led customer engagement; strategies used to boost engagement and sales for companies; and how the company has positioned itself locally. Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.