Business Day Spotlight

The use of artificial intelligence (AI) in market research is the focus in this edition of the Business Day Spotlight. Our host Mudiwa Gavaza talks to Mike Abel, non-executive chair of Sens. Topic of discussion include: Sens’s business model; the concept of behaviour tech; opportunities for market research; and plans to grow the platform locally and internationally; Business Day Spotlight is a TimesLIVE Production. Producer is Demi Buzo.