Business Day Spotlight

Billboards and outdoor advertising are the focus in this edition of the Business Day Spotlight. Our host Mudiwa Gavaza is joined by Neo Molefi, CEO of Indaba Billboards & Media. Topics of discussion include: Indaba’s business model; defining outdoor media and its components; structure of the outdoor media market; challenges faced by smaller players; and ways in which more business can be channeled beyond the top operators in the space. Business Day Spotlight is a TimesLIVE Production.