Business Day Spotlight

25 Jan Behind the scenes of successful media buying in SA

35 MIN
Download (14.6 MB)
Advertising is the focus in this edition of the Business Day Spotlight. Our host Mudiwa Gavaza is joined by Mfundo Ntsibande, MD at AMA. Ntsibande spends the session explaining how media buying works; challenges faced by black owned businesses in the spaces; AMA’s new digital platform; and the impact of online advertising on the sector;
ENGLISH  SOUTH AFRICA