Business Day Spotlight

Google advertising as a growth driver for small businesses is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Michelle Geere, CEO of Adbot.  Adbot is a Google marketing and online advertising platform for owners of small and medium-sized enterprises (SMEs) in Africa. Geere says:“If you have a business, you need Google Ads in order to be found,” explaining that the online search engine has become what the Yellow Pages once was — a way for businesses and service providers to be found. The Adbot platform uses machine learning and automation to create a Google Ads account and helps clients set up ads. Due to its automation, Geere says the company is able to offer its services to small business owners without a set-up or monthly fee.